The Sticker Site is proud to support Kicks Count.
This is our sixth year in supporting Kicks Count, a charity we look forward to supporting for many years to come.
Through sales of our Baby Monthly Stickers, Pregnancy Stickers and additional fundraising we hope to help Kicks Count achieve their mission of reducing the UK’s current stillbirth rates by educating pregnant women on the importance of monitoring their baby’s movements and reporting any change in their baby’s regular pattern of movement.
Follow this link for more information: http://www.kickscount.org.uk
Taken from their website:
Kicks Count is a UK registered charity that aims to empower mums to be with knowledge and confidence throughout their pregnancy.
A baby’s movement indicate its wellbeing and by understanding their baby, mums can be empowered to trust their instincts and ensure the healthy delivery of their baby.
Count the Kicks was set up in 2009 by Sophia Wyatt following the stillbirth of her daughter Chloe following reduced movement (Read Chloe’s story). Determined to ensure more mums did not experience this tragedy, Kicks Count was set up to educate mums on the importance of a baby’s movements and to help them work with healthcare professionals to bring home a healthy baby.
The UK has the second worst stillbirth rate in the developed world, currently ranking 33 out of 35 similar high income countries and currently more babies die in the womb or first week of life than they do from Cot death, road deaths and meningitis combined. While there isn’t one solution to reducing stillbirth, a decrease in fetal movement is a key warning sign that the baby is struggling in the womb and early delivery could save nearly a third of stillborn babies. The Confidential Enquiry into Stillbirths and Deaths in Infancy found that lack of prompt management to reduced fetal movement was a contributing factor to stillbirth.
The charity produces leaflets with important information about baby’s movements, antenatal note stickers and kick counting wristbands to help mums keep track of baby’s movements and encourages them to contact their midwife or antenatal ward if they notice any change in their baby’s regular pattern of movement. They exhibit at all the major baby shows to get the message out to mums about the importance of baby’s movements and of counting the kicks!
A similar campaign in Norway saw the rates of stillbirth drop by 33% and in the UK a similar awareness campaign in the 1980’s around cot death saw rates of sudden infant deaths fall by a massive 70%.
The charity is run solely by volunteers and relies on donations from the public. The money raised through fundraising helps pay for the leaflets and stickers that get the life saving information out. Awareness saves lives.